I.T.-owned b+ab Launched In Hong Kong In 1995#
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b+ab x Cheap Monday
Fresh off of its recent collaborations with Disney and the Hong Kong model and actress Angelababy (Angela Yeung Wing), the Hong Kong-based womenswear brand b+ab, owned by local fashion superpower I.T., recently launched its newest design partnership with the Swedish fashion and jeans brand Cheap Monday. For the "b+ab x Cheap Monday" series, each brand infuses distinctive elements into four sets of collaborative bags, jeans and t-shirts.
Founded in Hong Kong in 1995, b+ab is known for womenswear collections aimed at the "masstige" fashion segment. Mostly inspired by Japanese youth style, b+ab generally attracts a younger crowd than I.T. brands like Venilla Suite. Founded in Sweden in 2000, Cheap Monday has built a strong global following from its notoriously tight-fitting, reasonably priced skinny jeans. For their partnership, Cheap Monday's traditionally monochrome colors like black, white and gray collide with the lively hot pinks, bright blues and crimson hues for which b+ab is known.
In addition to clashing color motifs, the t-shirts, jeans and bags included in the b+ab x Cheap Monday collaboration feature Cheap Monday's signature smiling skull as well as b+ab's one-eared cartoon rabbit.
The b+ab x Cheap Monday collection is available now at all b+ab boutiques in Hong Kong and mainland China.
![](https://cdn.sanity.io/images/f8lauh0h/production/16564e6600a244541e9eadca685f91afb834f0b3-536x605.jpg?q=95&fit=max&auto=format)
b+ab x Cheap Monday
![](https://cdn.sanity.io/images/f8lauh0h/production/3a4a36469e771159ab490feb4f671dd2c35117b9-577x605.jpg?q=95&fit=max&auto=format)
b+ab x Cheap Monday
![](https://cdn.sanity.io/images/f8lauh0h/production/f6bae829691ef48d6d34ce8350548c2b72317475-586x605.jpg?q=95&fit=max&auto=format)
b+ab x Cheap Monday
![](https://cdn.sanity.io/images/f8lauh0h/production/a7d85a7c83dc397092859b332bfb149c3f7721bf-402x605.jpg?q=95&fit=max&auto=format)
b+ab x Cheap Monday
![](https://cdn.sanity.io/images/f8lauh0h/production/4937ec3e0361df23880d464abee7c8b613be65b0-403x605.jpg?q=95&fit=max&auto=format)
b+ab x Cheap Monday
![](https://cdn.sanity.io/images/f8lauh0h/production/b08798a7d5119de4013f2a23300e5b1864ae910f-415x605.jpg?q=95&fit=max&auto=format)
The entire b+ab x Cheap Monday collection