Skip to content

Is Celebrity Endorsement Enough For Brands To Elevate Their China Approach?

Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lanvin, Blank Me, and Swarovski.

Is Celebrity Endorsement Enough For Brands To Elevate Their China Approach?
Swarovski teamed up with brand ambassador Wang Yibo to launch a Double 11 limited edition necklace, earrings, two bracelets, a brooch, and a watch. Photo: Courtesy of ELLE China.

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login