Is Celebrity Endorsement Enough For Brands To Elevate Their China Approach?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lanvin, Blank Me, and Swarovski.
Swarovski teamed up with brand ambassador Wang Yibo to launch a Double 11 limited edition necklace, earrings, two bracelets, a brooch, and a watch. Photo: Courtesy of ELLE China.
Swarovski teamed up with brand ambassador Wang Yibo to launch a Double 11 limited edition necklace, earrings, two bracelets, a brooch, and a watch. Photo: Courtesy of ELLE China.
Contents
- Lanvin Announces New Brand Ambassador After Its Shanghai Show
- BRAND
- MEDIUM
- FEATURED TALENTS
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Beauty Brand Blank Me Taps Females’ Self-acceptance
- BRAND
- MEDIUM
- FEATURED TALENTS
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Swarovski Leveraged Celebrity Power to Launch “Double 11” Limited Editions
- BRAND
- MEDIUM
- FEATURED TALENTS
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Recommended
- Dig Deeper