Chinese Whispers: A Ranking of Chinese Celebrities' Commercial Power, and More
Hong Kong actor Shawn Yue, who is the brand ambassador for Tommy Hilfiger in China, had the largest influence on consumer purchases in Q4 2018.
Shawn Yue, Yang Mi, and Lu Han's top celebrity commercial value rankings in the fourth quarter of 2018. Photo: Tommy Hilfiger website
Shawn Yue, Yang Mi, and Lu Han's top celebrity commercial value rankings in the fourth quarter of 2018. Photo: Tommy Hilfiger website