Skip to content

Can Baijiu Take London? Diageo Seems To Think So

The much-hyped overseas march of baijiu may not have turned many heads in the US, but Diageo is confident that it'll find a receptive audience for its Sichuan-based baijiu brand Shui Jing Fang in the UK.

Can Baijiu Take London? Diageo Seems To Think So
Diageo built up a stake in the owner of the Shui Jing Fang brand in 2011

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login