Burberry’s sales rise on robust demand for its trench coats
Two years into Joshua Schulman’s turnaround, lower prices, tartan scarves and Gen Z pop-ups are steadying the British house in China as peers falter.
Actors Zhang Kangle, left, and Zhang Jingyi star in Burberry’s 2026 Chinese Valentine’s Day (Qixi) campaign. Image: Burberry
Actors Zhang Kangle, left, and Zhang Jingyi star in Burberry’s 2026 Chinese Valentine’s Day (Qixi) campaign. Image: Burberry
