Burberry sales rise as brand sees stronger demand in China
CEO Joshua Schulman’s back-to-basics strategy beats expectations as China luxury retail shows tentative recovery.
Pedestrians walk by Burberry’s store in Deji Plaza in Nanjing, Jiangsu province, China on February 21, 2025. Image: Getty Images
Pedestrians walk by Burberry’s store in Deji Plaza in Nanjing, Jiangsu province, China on February 21, 2025. Image: Getty Images