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Burberry’s US sales boost British fashion brand’s turnaround

Gen Z buyers in China and an 11% jump in South Korea signal the heritage label’s recovery is spreading beyond the Americas

Bloomberg News
Bloomberg News
FashionFinance
Burberry’s US sales boost British fashion brand’s turnaround
Burberry appointed Chinese actor Wu Lei as global brand ambassador in July, 2025. Image: Burberry
Contents
  1. How Joshua Schulman’s strategy is driving Burberry’s recovery
  2. China’s Gen Z and South Korea lift Asia-Pacific hopes
  3. Recommended
  4. Dig Deeper
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