BTS comeback show’s turnout falls short, sparking Hybe selloff
Agency’s shares tumbled 15% after BTS’ Seoul comeback concert attracted just 104,000 fans — well below the 260,000 police had forecast.
K-pop boy band BTS performs onstage during a comeback concert at Gwanghwamun Square on March 21, 2026 in Seoul, South Korea. The free concert was the band’s first performance in nearly four years. Image: Getty Images
K-pop boy band BTS performs onstage during a comeback concert at Gwanghwamun Square on March 21, 2026 in Seoul, South Korea. The free concert was the band’s first performance in nearly four years. Image: Getty Images