Is Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Photo: The Untamed, Tencent Penguin Pictures
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Photo: The Untamed, Tencent Penguin Pictures