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Bottega Veneta Already Won Chinese New Year

Bottega Veneta is mounting a monumental art installation on the Great Wall of China. Here’s why it’s a pitch-perfect strategy for the luxury Maison.

Bottega Veneta Already Won Chinese New Year
Bottega Veneta has taken over part of the Great Wall of China with an enormous digitally-screened public art installation. Photo: Courtesy of Bottega Veneta

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