Bottega Veneta Already Won Chinese New Year
Bottega Veneta is mounting a monumental art installation on the Great Wall of China. Here’s why it’s a pitch-perfect strategy for the luxury Maison.
Bottega Veneta has taken over part of the Great Wall of China with an enormous digitally-screened public art installation. Photo: Courtesy of Bottega Veneta
Bottega Veneta has taken over part of the Great Wall of China with an enormous digitally-screened public art installation. Photo: Courtesy of Bottega Veneta