Bernard Arnault bets on LA’s Rodeo Drive with new Tiffany, Louis Vuitton flagship
While China and Japan markets weaken, LVMH sees Rodeo Drive’s selfie-ready backdrop as a recession-proof magnet for wealthy Asian, Middle Eastern and American shoppers.
Shoppers crowd Rodeo Drive in Beverly Hills, California, one of the world’s most iconic luxury retail destinations. LVMH is doubling down on its investment in the district with plans for a new Tiffany & Co. flagship and a Louis Vuitton cultural campus, against a backdrop of global headwinds including weak demand in China and higher U.S. tariffs on European goods. Image: Bloomberg News
Shoppers crowd Rodeo Drive in Beverly Hills, California, one of the world’s most iconic luxury retail destinations. LVMH is doubling down on its investment in the district with plans for a new Tiffany & Co. flagship and a Louis Vuitton cultural campus, against a backdrop of global headwinds including weak demand in China and higher U.S. tariffs on European goods. Image: Bloomberg News