2025’s biggest brand controversies (so far)
From livestream crashes to cultural backlash, 2025 has already delivered a wave of celebrity and brand missteps.
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- Chinese idol Cai Xukun’s comeback and livestream glitch goes viral
- Skims’ ‘pierced nipple bra’ excites Chinese netizens
- Miu Miu loses trademark case cosmetics brand ‘Jiu Jiu’
- Cultural misstep: Fendi’s knot controversy light up Weibo
- Balenciaga’s $372 hairpins ignite backlash
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