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2017 China i2i Group WeChat SurveyRachel ZhengJune 20, 2017FashionConsumerContentsRecommendedDig DeeperFeaturedTUMI’s new growth playbook: From travel expertise to lifestyle performanceFor TUMI, expanding the brand’s boundaries is only the first step. The goal is to ensure that every move into new products, occasions and audiences reinforces its core strengths.FashionStrategy