20 Chinese gold and jewelry brands to know in 2026

Gold marks family milestones in China: bangles for a bride and a pendant for a newborn. Jewelers are now selling that tradition in new ways. Laopu Gold has taken traditional goldwork into luxury malls, while Qeelin sets auspicious symbols in diamonds. Artist-jewelers such as Wallace Chan have work in museum collections. Large retailers are making the same move. Chains including Chow Tai Seng and CHJ Jewelry have built collections on heritage crafts such as brocade patterning and filigree. The 20 brands below are loosely grouped, with the big gold retailers first and independent designers last. 1. Chow Tai Fook (周大福) Founded: 1929 Chow Tai Fook introduced 999.9-purity gold jewelry in Hong Kong and Macao in 1956, and the brand still trades on that reputation for quality. Its newer collections lean on design. Rouge reworks the Chinese character “fu” (福), meaning good fortune, in a motif based on traditional windows, while Joie draws on auspicious locks and the character “xi” (喜), meaning happiness. The group generated revenue of HK$94.4 billion ($12.1 billion) in the financial year ended March 2026, it said in its annual results. It held the grand opening of its first global flagship, on Hong Kong’s Canton Road, in May. 2. Laopu Gold (老铺黄金) Founded: 2009 Laopu Gold built its name on “gufa huangjin” (古法黄金), traditional Chinese goldworking techniques such as filigree and hand engraving. Founded in Beijing in 2009, the brand applies them to designs based on Chinese cultural symbols, often with diamonds or enamel. Most rivals sell largely by weight; Laopu sells only at fixed prices, which carry a premium over the gold content for craft and design. Revenue rose 60.3% year-on-year to 19.8 billion RMB ($2.95 billion) in the first half of 2026, the company said. 3. Lao Feng Xiang (老凤祥) Founded: 1848 Shanghai’s Lao Feng Xiang dates to a Shanghai silver shop opened in 1848, during the Qing dynasty, which makes it one of China’s oldest jewelry brands. Its goldsmiths still practice filigree, building structures from fine metal wire. The company works in gold, jadeite, diamonds and enamel, and sells both wedding jewelry and large decorative pieces. That continuity of craft lends its pieces an association with inheritance that younger brands can only begin to build. 4. Chow Sang Sang (周生生) Founded: 1934 Established in Guangzhou before developing its business in Hong Kong, Chow Sang Sang combines a long retail heritage with a particular attention to diamonds and everyday design. Its “Infini Love Diamond” collection emphasizes precision cutting, while “Promessa” focuses on wedding bands. Comprising a range of charms that wearers can combine into bracelets, “Charme” takes a more personal approach. Similar to Pandora’s strategy, each addition can mark an interest, a relationship, or a milestone, making the finished piece an evolving record of its owner’s life. Together, these collections give the jeweler a place in both major celebrations and the smaller, accumulating rituals of daily life. 5. Lukfook (六福珠宝) Founded: 1991 Lukfook began with a shop in Hong Kong’s North Point, founded by a group of jewelry specialists, and grew into one of the region’s major jewelry retailers. Hardening techniques, brushed surfaces, openwork, and diamond-cut finishes give the metal sharper forms and a lively play of light, with designs ranging from celestial motifs to contemporary gourds. This experimentation sits alongside the Hong Kong jeweler’s substantial wedding-gold business. Its own manufacturing facilities and gem-testing laboratories reinforce a brand identity built around the meeting of decorative design and close attention to materials. 6. Chow Tai Seng (周大生) Founded: 1999 Shenzhen-based Chow Tai Seng opened its first counter in Beijing’s Wangfujing shopping district in 1999. It built a national chain on diamond jewelry before shifting toward gold. A tie-up with the CCTV program “National Treasure” (国家宝藏) puts motifs from Chinese painting and textiles on its jewelry. For its “Yunjin” (云锦) collections, named for the Nanjing silk brocade once woven for the imperial court, the company worked with Jin Wen (金文), a nationally recognized master of the craft, on a technique that gives gold the texture of woven silk, it said. 7. China Gold (中国黄金) Jewelry retail company established: 2006 China Gold’s identity is grounded in its connection to the state-owned China National Gold Group, linking the jewelry counter to the country’s precious-metals industry. Gold bars, purity specifications, published pricing, and buyback services are prominent parts of its investment-gold business, alongside jewelry for weddings and gifting. Its appeal draws on that practical relationship with the material: customers encounter gold as both an ornament and a tangible holding. The brand’s industrial parentage gives it a distinctive place among China’s large jewelry retailers. 8. Lao Miao (老庙) First gold store: 1983 Lao Miao draws its identity from Shanghai’s Old City God Temple neighborhood and the wishes traditionally attached to a gift of gold. Its designs revolve around five blessings (福禄寿喜财): good fortune, prosperity, longevity, happiness and wealth. Gourds, whose Chinese name hulu (葫芦) sounds like the words for fortune and prosperity, and other auspicious forms carry those meanings into pendants and bracelets. The Gu Yun (古韵金) collection adds the textures and detailing of traditional goldwork. Choosing a piece becomes a way of choosing a blessing, giving the brand a close connection to Chinese gifting rituals. 9. CHJ Jewellery (潮宏基) Brand launched: 1997 CHJ Jewellery brings a fashion sensibility to gold, pairing contemporary styling with an investment in traditional craftsmanship. Its work with filigree is especially distinctive: collections inspired by the Wind and Rain Bridge (风雨桥), the covered wooden bridges of the Dong people in southern China, and by the “ruyi” (如意), a scepter whose cloud-shaped head symbolizes good fortune, translate intricate wirework into jewelry for modern wardrobes. Alongside these craft-focused pieces, collaborations with familiar characters, including Sanrio’s, introduce a more playful mood. That range allows the brand to move between decorative goldwork and the pleasures of collecting something simply because it feels personal. 10. Zhou Liu Fu (周六福) Founded: 2004 Zhou Liu Fu combines the reach of a major gold retailer with collections built around immediately legible symbols of love and celebration. Its “Yixin Yiai” (一心一爱) diamond line, whose name means “one heart, one love,” has a specific signature: a cut designed to reveal one heart surrounded by 12 arrows when viewed through a diamond viewer. The romantic message is built into the stone itself. Alongside its heritage-style “Xi Gu Jin” (玺古金) gold collection, this gives the brand recognizable product stories that travel across its extensive network in China’s smaller cities. Expansion into Southeast Asia is now extending that approach to new customers. 11. Mokingran (梦金园) Brand launched: 2004 Mokingran’s emphasis on high-purity gold begins with the way its jewelry is assembled. Its patented solder-free joining technique connects gold components without conventional solder, helping preserve purity at the joins. That manufacturing expertise has become a central part of the Shandong-founded brand’s identity. Collections such as “Good Fortune Interwoven” (好运交织) give the technical story a visible counterpart, exploring woven textures and filigree that make gold resemble richly worked fabric. The appeal combines attention to the metal's composition with a tactile approach to design. 12. Caibai (菜百首饰) Origins: 1956 Caibai occupies a distinctive place in Beijing life, having grown from a department store in the city’s Caishikou area, from which it takes its name, into a destination for buying gold and caring for it over time. Services such as cleaning and gold repurchase are part of that longstanding relationship with customers. Its Guang’anmen flagship also houses the Beijing Caibai Gold and Jewelry Museum, bringing mineral specimens and educational displays into the shopping experience. Retail and aftercare meet under one roof, giving Caibai the familiarity and practical usefulness of a local institution. 13. Tse Sui Luen (谢瑞麟) Origins: 1960 Tse Sui Luen (TSL) began with its founder’s jewelry workshop in Hong Kong, developing a reputation rooted in the handling and setting of precious stones. Diamonds remain central to its identity, including its 100-facet Estrella cut, while pieces featuring tourmalines and opals reveal a broader appetite for color. Collaborations such as its fine jewelry collection with fashion designer Vivienne Tam, which debuted at her spring 2013 show, brought fashion into that technical tradition. The house’s appeal lies in the meeting of workshop expertise and jewelry made for significant occasions. 14. Darry Ring (钻戒) Founded: 2010 Darry Ring (DR) built its identity around a purchase ritual: customers buying its engagement rings pledge to buy for only one person in their lifetime. Identity verification and a signed “true love agreement” (真爱协议) make that promise part of the shopping experience, turning a diamond ring into an explicitly branded declaration of commitment. Founded in Shenzhen, the company has extended its offering beyond engagement rings while keeping romance at the center of its storytelling. Its distinction lies in how thoroughly it has made an emotional idea part of the product. 15. Qeelin (麒麟) Founded: 2004 Qeelin, founded by Hong Kong designer Dennis Chan and French entrepreneur Guillaume Brochard, transforms Chinese symbolism into fine jewelry with an unmistakable sense of play. The house is named for the “qilin” (麒麟), a mythical creature said to bring good fortune. Its “Wulu” collection reworks the auspicious gourd into smooth, graphic forms, while “Bo Bo” gives the panda an articulated, diamond-set body. Jade and red agate deepen the connection to Chinese adornment. Now part of Kering, the house has brought these recognizable motifs to an international luxury audience while retaining the wit and cultural references that shaped its earliest designs. 16. TTF Haute Joaillerie (高级珠宝) Founded: 2002 Founded in Shenzhen by Wu Fenghua (吴峰华), also known as Frank Wu, TTF approaches high jewelry through Chinese art and an enduring fascination with jade. Jadeite and Hetian jade, a nephrite from Xinjiang prized in China for centuries, sit alongside diamonds and colored gemstones in works that explore sculptural form and elaborate settings. Its creative world extends beyond wearable pieces into collectible objects and exhibitions; works based on the Chinese zodiac appeared at the Shenzhen Jewelry Museum in 2026. That movement between jewelry and sculpture gives the house a distinctive place within China’s fine jewelry landscape. 17. Hefang (何方珠宝) Founded: 2012 Sun Hefang (孙何方), a graduate of London art school Central Saint Martins, brings a playful eye to jewelry, turning snowflakes and miniature tableware into pieces with a storybook charm. Her “Tea Time” collection captures that sensibility particularly well, making the rituals of a tea table small enough to wear. The brand occupies an accessible fashion-jewelry space while developing a recognizable design world of its own. Its first jewelry watches, introduced in May 2026, extend that approach to timepieces worn on the wrist and neck. 18. Yin (隐) Founded: 2014 Yin, whose name means “hidden,” was founded in Beijing and approaches fine jewelry through clean lines and ideas drawn from mathematics and the universe. Its Möbius designs turn the continuous loop into a recurring motif, giving a simple gold form a suggestion of infinity. Working predominantly in 18-karat gold, the brand creates pieces whose character emerges through their curves and construction. The restraint feels personal and contemporary, offering a quieter expression of Chinese jewelry design rooted in the relationship between an object and its wearer. 19. Wallace Chan (陈世英) Independent workshop established: 1974 Hong Kong-based Wallace Chan began as a gemstone-carving apprentice before developing a practice that crosses jewelry and sculpture. His Wallace Cut, a carving technique he devised in 1987, creates an illusion of depth within a gemstone, while experiments with titanium and porcelain have expanded the materials available to his elaborate constructions. Works in the collections of institutions including the British Museum and the Victoria and Albert Museum reflect that wider artistic standing. Each jewel brings together years of technical exploration with the concentrated attention of a sculptor working in miniature. 20. Feng J (丰吉) Founded: 2016 Chinese jeweler Feng J established her eponymous house in Paris, developing a painterly approach to gemstones between the French capital and Shanghai. Carefully chosen colors and double rose-cut stones, which are faceted on both faces, create compositions that recall shifting light in a garden. Her Floating Set technique minimizes the visible metal, allowing gems to appear almost suspended against the skin. In works such as “Les Jardins de Giverny,” named for Claude Monet’s garden in Normandy, the effect is delicate and expansive at once, translating an Impressionist sensitivity to color into the precise construction of high jewelry.

20 Chinese gold and jewelry brands to know in 2026

How 2026 welcomed ‘Too Cool’ back

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20 Chinese gold and jewelry brands to know in 2026

How 2026 welcomed ‘Too Cool’ back