130M Chinese tourists in 2024: Are luxury brands ready?
ITB China’s Travel Trends survey reveals a robust recovery in China’s outbound travel market, driven by the adventurous younger generations. But where are tourists heading?
Chinese tourists are heading to popular destinations like Thailand in significant numbers, but also venturing further afield. Image: Getty Images
Chinese tourists are heading to popular destinations like Thailand in significant numbers, but also venturing further afield. Image: Getty Images