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Swiss watch exports to China fall 14.2% in September

Swiss watch exports rose 11.7% YoY to 2.23 billion Swiss francs ($2.70 billion) in September, marking the fifth consecutive month of growth, according to the Federation of the Swiss Watch Industry (FH). Exports for the first nine months of 2026 reached 19.5 billion Swiss francs ($23.6 billion), up 2.7%. Watches priced above 3,000 Swiss francs ($3,636) rose 9.9%, while those priced below 500 Swiss francs ($606) jumped 39.5%. By market, exports to the US surged 85.7% on a favorable base effect, followed by Japan (+12.3%) and Hong Kong (+3%). However, mainland China continued to underperform, with exports falling 14.2%, while the UK and UAE declined 5.2% and 9%, respectively.

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