Sephora’s expanding roster of Chinese beauty brands and Hailey Bieber’s Rhode are helping power LVMH’s selective retailing division, which posted 6% organic growth in the first nine months of 2026, accelerating to 8% in Q3. Since 2025, Sephora (丝芙兰) China has added labels including Florasis (花西子), Judydoll (橘朵), Joocyee (酵色) and Guyu (谷雨), taking its Chinese portfolio to 26 brands. Rhode, which entered Sephora North America in September 2025, reportedly generated more than $10 million in its first two days and has since launched in 19 European markets. By contrast, LVMH’s own perfumes and cosmetics division was flat organically over nine months.

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