Italian jewelry house Bvlgari (宝格丽) has appointed Chinese singer Ningning (宁艺卓), a member of South Korean girl group Aespa, as a brand ambassador. The appointment was announced on September 21. Ningning, who has more than 1 million followers on Weibo, appears in the brand’s latest campaign wearing “Divas’ Dream” jewelry, alongside pieces from the “Serpenti Viper” collection and a Serpenti Seduttori watch. The Harbin-born singer, who debuted with Aespa in 2020, also serves as a global brand ambassador for Gucci. Chinese media reported that a Vogue China cover featuring her generated about 2.65 million RMB ($396,000) in sales within 24 hours, underlining her commercial pull with young consumers in China.

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