Adidas Shan Chuan Li (山川里) held its outdoor lifestyle launch event on September 20 in Songpan (松潘), Sichuan, bringing together athletes, creators and outdoor enthusiasts. The event featured brand presentations, product displays and hiking experiences, with the surrounding mountains and grasslands providing settings for hiking and nature observation. Snowboarder Su Yiming (苏翊鸣), the chef behind outdoor restaurant Wild Dining in Nature (食野山桌) and botanist and science writer Gu Yourong (顾有容) shared their outdoor experiences. The event also showcased the line’s Fall/Winter 2026 collection, spanning apparel, footwear and accessories designed for multiple outdoor scenarios, as the brand targets China's booming outdoor lifestyle market.
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