Pantene has named Olympic freestyle skiing champion Eileen Gu (谷爱凌) as its new brand ambassador, launching a campaign film titled “I Am the Miracle.” The partnership centers on Gu’s windswept, training-damaged strands, which she has kept despite her mother’s advice to cut them, framing them as a marker of identity and resilience. Pantene ties her definition of “miracle” — perseverance rather than medals — to its repair products, encouraging young women to embrace their own journeys. Gu, who has more than 9 million Weibo followers, is the most decorated freestyle skier in Olympic history with three golds and three silvers.

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