Chinese jewelry brand Chow Sang Sang has named actress Tian Xiwei as its new brand ambassador. Recently starring in the historical romance drama Pursuit of Jade, which ranked No. 1 on iQiyi International’s “Top 10 Chinese Language Dramas Weekly Chart” in its debut week, she is positioned as embodying both softness and inner strength. The partnership launches the Charme collection, inspired by cats and dogs, featuring solid gold charm beads celebrating the bond between pets and their owners. Timed around the May 20 holiday, the campaign broadens the idea of “love” to include self-care, family, relationships, and pets. Tian has more than 12.98 million followers on Weibo.

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