Adidas delivered a strong Q1 2026, reporting 14% currency-neutral revenue growth to 6.59 billion euros ($7.72 billion). Operating profit climbed 15.5% to 705 million euros ($825 million), achieving a 10.7% operating margin. Growth was broad-based: Latin America led with a 26% surge to 831 million euros ($973 million), while Greater China posted its 12 consecutive quarter of growth, rising 17% to 1.14 billion euros ($1.34 billion). A 31% spike in apparel sales and 25% YoY e-commerce growth drove performance. Management remains cautious for the rest of 2026, citing potential cost pressures from tariffs and currency headwinds.

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