Barbour hosted a spring-themed pop-up titled “Spring with Barbour” at Shanghai’s West Bund Gate M Dream Center, transforming the venue into an immersive retail space centered on outdoor culture and the brand's Icones jacket series. Multiple interactive zones included product displays, a cycling challenge in partnership with Brompton, and a driving experience developed with Land Rover. Celebrity attendees included Chinese actress Zhou Yutong, Korean singer-actress Jung Chae-yeon, and Thai actor Mew Suppasit.

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