Adidas Originals announced on March 1 that Chinese actor Dylan Wang (Wang Hedi) has been appointed as the brand’s global ambassador. Wang, who has 23 million Weibo followers, gained recognition through the hit drama Love Between Fairy and Devil. The announcement was promoted across Weibo and Instagram, with campaign imagery appearing in subway stations, retail stores, and landmark locations across major Chinese cities. Campaign imagery also features basketball star James Harden, suggesting potential sports-entertainment collaborations.

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