South Korean designer brand Andersson Bell has set up construction hoarding for its first physical store in China, at Taikoo Li Sanlitun in Beijing. Founded in 2014 by Dohun Kim, the brand blends Seoul street energy with Nordic minimalism and gender-neutral design. It previously built a Chinese presence through collaborations with Zara in March 2025 and GXG in October 2025. Andersson Bell joins over 10 South Korean brands that opened first China stores in 2025, including emis, Ader Error and Musinsa Standard, as Gen Z consumers increasingly seek niche designer labels.

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