Chinese menswear brand GXG partnered with South Korean label Andersson Bell to release the “Alter Ego” collection. This marks Andersson Bell’s first menswear collaboration in the Chinese market. The collection bridges workplace and lifestyle attire, combining GXG’s commuter wear focus with Andersson Bell’s deconstructive aesthetic. Key pieces include tailored wool outerwear paired with distressed leather accents, featuring color schemes transitioning between subtle and bold expressions. The collaboration follows strong financial performance by GXG’s parent company, which reported a 30.9% net profit increase for H1 2025. The Alter Ego collection is available through both brands’ retail channels.