Omani luxury perfume house Amouage achieved record retail sales of $430 million in 2025, soaring 66% YoY — its fifth consecutive year of over 25% growth. The brand’s ultra-premium Exceptional Extraits series led performance with 157% growth, contributing a quarter of total sales despite its $590 price point. Global expansion saw 13 new stores open across the U.S., Saudi Arabia, and China, with travel retail jumping 94%. Europe led regional growth at 70%, followed by the Americas at 46% and Asia-Pacific at 23%. CEO Marco Parsiegla attributed success to a craftsmanship-driven model rooted in Omani heritage, a strategy that earned L’Oréal's investment.

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