Luxury fragrance brand Amouage has opened its first Asia-Pacific flagship store, named “The Sillage,” in Shanghai’s historic Zhangyuan area. This location is the brand’s only ocean-themed store worldwide, blending ancient maritime civilizations with surrealist aesthetics. The store’s design draws inspiration from the maritime Silk Road, reflecting the historical connection between Oman and China. The flagship space combines organic, surreal, and futuristic elements, envisioned as a cutting-edge artistic environment rather than just retail. The concept was created by Amouage’s Chief Creative Officer Renaud Salmon with Paris-based design firm Héroïne.