In a dramatic turn for a major beauty brand, Clarins’ newly announced makeup spokesperson, actress Jin Chen, became embroiled in a public scandal just one day after the partnership was revealed. The brand had officially unveiled Jin Chen as its spokesperson on January 28, promoting a major livestream event scheduled for the following day. However, when online allegations of a hit-and-run cover-up concerning the actress trended on January 29, Clarins moved swiftly. It deleted all related promotional posts and event pages, removing Jin’s presence from its official social media channels by the next day.

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