Adidas announced this week that Chinese actress Jin Chen has been appointed as a brand ambassador. The partnership coincides with the launch of the new Adidas Soft Lux line, a collection inspired by dance and designed for contemporary women. Jin Chen, also known as Gina Jin, is a Hui Chinese actress best known for roles in Wu Xin: The Monster Killer, No More Bets and Always On the Move. She has more than 14.95 million fans on Weibo. The Soft Lux line draws on dance-inspired design elements tailored to contemporary women’s preferences, particularly in Asian markets. Adidas aims to highlight fluidity, confidence, and versatility.