Nike has announced a long-term partnership with global superstar Lisa of Blackpink. The multi-talented performer and style icon debuted the collaboration as the face of the iconic Air Max 95 in Paris. Lisa revealed a personal history with the brand, recalling saving money as a trainee to buy Nike sneakers for dance practice. She emphasized fashion as a tool for confidence and self-expression. “I want to encourage women everywhere to embrace who they are through what they wear,” Lisa said.

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