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Loewe drops Chinese New Year collection with animation

Spanish luxury brand Loewe launched its 2026 Chinese New Year collection, featuring designs inspired by the horse. The release includes a special animated short film created with Shanghai Animation Film Studio, based on the classic Chinese fable Pony Crossing the River. Key products include the Puzzle and Amazona 31 Cropped bags, updated with hand-knotted fringe to evoke a horse’s mane, alongside horse-shaped accessories. To mark the campaign, Loewe will install festive lantern displays in Shanghai and Chengdu, and host a light event in a classical garden in Nanjing.

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