Spanish luxury brand Loewe has launched a Chinese-language podcast, Loewe FM (Loewe调频), focusing on culture, craftsmanship, and fashion. The first episode, titled “When She Takes Action,” features writer Chen Danyan, screenwriter Qin Wen, and director Zhou Yijun discussing creativity. The podcast is available on the Xiaoyuzhou platform. The launch comes as the brand prepares for its first collection under new creative directors Jack McCollough and Lazaro Hernandez. Observers note that while Loewe’s podcast reinforces its cultural positioning, the brand may need to diversify topics to stand out in a saturated luxury podcast landscape.