Los Angeles-based athleisure brand Sporty & Rich expanded its China presence with two new flagship stores in Shanghai’s Qiantan Taikoo Li and Shenzhen’s Bay MixC. This follows its first Chinese boutique opening in Shanghai last October. The new stores reflect the brand’s “Health is Wealth” philosophy through design featuring natural materials, neutral tones, and relaxed lighting, positioned as lifestyle spaces rather than retail outlets. Coinciding with the openings, Sporty & Rich is launching its “Hiking” collection, including fleece jackets, knitwear, performance sportswear, and winter hoodies designed for urban and light outdoor settings.