Lululemon has announced plans to enter six new international markets in 2026, marking its largest annual expansion to date. The brand will launch in Greece, Austria, Poland, Hungary, and Romania through partnership with Arion Retail Group, and enter India with Tata Cliq. European consumers can shop via eu.Lululemon.com, while Indian customers will access through Tata Cliq’s platforms. Growing global demand prompted the expansion. The company will work with local franchise partners to introduce its products and retail experience, supported by brand ambassadors and community events. This follows recent franchise-led entries into Italy, Denmark, Turkey, and Belgium. The brand operates in over 30 markets worldwide.