The Macallan opened its first shop-in-shop at Singapore Changi Airport in partnership with Lotte Singapore. Located in Terminal 3, the 19-sqm space features a multisensorial and digital experience. The shop-in-shop includes The Macallan’s first island bar in such a format, finished in the brand’s signature red with oak wave patterns inspired by its distillery roof and Speyside’s rolling hills. Digital elements include a Six Pillars experience educating shoppers via multisensorial elements.