Scottish single malt whisky brand The Macallan opened its “Heartfelt Harmony” pop-up experience at Beijing SKP on March 18. The event showcased The Macallan’s Time: Space Collection alongside other whisky selections. The experience space features a visual theme centered on The Macallan’s signature red and highlights the brand’s heritage and craftsmanship through artistic installations, sensory interactions, and immersive visuals. The Macallan also collaborated with curator and art critic Bao Dong to create a three-dimensional window display designed to break away from traditional flat visual formats.