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Miu Miu tops Lyst as hottest brand for third year

Fashion platform Lyst has released its annual report, ranking Miu Miu as the “Hottest Brand of the Year” for the third consecutive time, with global demand for the label surging 138% over the past three years. The “Hottest Handbag” title went to Chloé’s revived Paddington bag, originally designed by Phoebe Philo in 2005, which saw search volume jump 418% after its re-release. The Row’s Dune sandal was named “Hottest Shoe,” while Prada’s Collapse sneaker topped the sneaker category. The report also highlighted Pop Mart’s Labubu, whose Lyst searches soared 625% in May-June, and Gucci’s Demna, who has boosted brand search interest by 106% since March.

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