Luxury brand Gucci has named Giovanni Perosino, former Global Chief Marketing Officer of Maserati, as its new Senior Vice President and Marketing Head. The appointment, effective December 15, is the latest management change under parent company Kering to recruit leaders from outside the fashion industry. Perosino will report directly to Dario Gargiulo, Gucci’s recently appointed Chief Client, Marketing, and Commercial Officer, overseeing global marketing and communications teams. With over 25 years in brand strategy and marketing, Perosino has spent his entire career in the automotive sector, holding senior roles at Fiat, Audi, Lamborghini, and most recently Maserati.