JD.com’s cross-border platform, Joybuy, will officially launch its European online retail business next year. Executives announced plans to revolutionize delivery speed across Europe within three to five years by introducing signature ultra-fast delivery service, promising same-day and next-day delivery. This expansion is supported by JD’s established European supply chain and warehouses in the U.K., Netherlands, Germany, and France. The platform will target mid-to-high-income consumers with premium brands, emphasizing brand value over discounts through a flagship store model. Joybuy succeeds JD’s earlier European venture, Ochama, which was upgraded and rebranded in August.