Burberry has launched a festive holiday pop-up and public ice rink at Beijing’s Wangfujing Mall. The installation is centered around a restored version of the brand’s historic Burberry Clock, originally made in the 1930s and recently reinstalled at its global headquarters in London. The pop-up features classic outerwear, including trench coats and pieces from the Winter 2025 collection, alongside a dedicated scarf cart. The adjacent ice rink is decorated with Burberry’s Equestrian Knight Design logo. Brand ambassadors Chen Kun and Wu Lei attended the opening event. The holiday activation will run through the season.