Ugg has appointed Chinese celebrity Wang Yibo as its global spokesperson, elevating him from his previous Asia-Pacific ambassador role. The announcement was made alongside a new campaign featuring Wang and brand ambassador Su Yiming showcasing Ugg’s colorful shell snow boots. Wang, who has over 41 million followers on Weibo, previously served as Ugg’s Asia-Pacific spokesperson. The promotion signals Ugg’s continued focus on the Chinese market and leveraging local celebrity influence to connect with consumers globally.