Skincare brand Aesop is hosting a temporary book exchange at Power Station of Art's Dododo Bookstore in Shanghai from November 16 to December 14. The “Long Echo” event marks the brand’s latest literary program installment. The pop-up allows visitors to bring a cherished book to trade while writing down their reasons for recommending it. Participants can select books previously shared by others, continuing the literary exchange cycle. This follows Aesop’s previous “Female Literary Library” activities and a March Women’s Day book exchange titled “Her Story.” The brand’s book exchange program began in 2024.