From March 1 to March 9, Aesop will run four initiatives across its stores in China to mark International Women’s Day, focusing on literature, art, music, and nature. Under the themes “Her Story, Her Expression, Her Voice, Her Bloom,” the programs highlight women’s contributions in these fields. As part of “Her Story,” Aesop will organize a book exchange, inviting participants to bring a book written by a female author or supporter of women. “Her Expression” will feature solo exhibitions of three female artists. In “Her Voice,” Aesop will play music by prominent female artists in its stores, tracing the impact of women in music. Lastly, “Her Bloom” will offer customers who sign up in advance a lily bulb from Aesop stores, symbolizing women’s collective growth and resilience.