Nike announced the launch of Icon.Shanghai, its new Greater China creative production center. This marks Nike’s first creative production facility established outside the U.S. The 7,000-sqm center, located in Shanghai’s Huangpu Riverside area, ranks among Nike’s largest creative production bases globally. It will serve as the core hub for Nike’s content creation in China, housing local creative professionals and international experts specialized in brand creative development, e-commerce, social media content, and live streaming production.