Saint Laurent has topped the Lyst Index for Q3 2025, a first for the brand credited to consistent confidence in classic silhouettes and refined sensibilities. The label’s ranking is epitomized by its “Le Loafer” shoes, which saw monthly searches rise 66%. The data confirms enduring demand for “quiet luxury,” with minimalist brands Cos and The Row seeing surges of 147% and 28% in demand, respectively. Notable movements include Burberry rising four spots, Skims growing 271% YoY, and Stone Island re-entering the Top 20. Nike’s 7% demand increase demonstrated the continued power of its collaborative strategy, indicating that brands with clear and confident identity are achieving stability.