Gucci has launched its first high-performance mountain sports collection, “Altitude,” marking the brand’s entry into professional winter sports apparel. Set to debut globally for Fall/Winter 2025/26, the collection merges ski wear technical precision with Gucci’s signature aesthetic. The line includes ready-to-wear, accessories, footwear, and specialized equipment such as skis, poles, helmets, and bags developed with Head. Each piece features the brand’s iconic web stripe. To strengthen its connection to winter sports, Gucci appointed Italian tennis star and former junior skiing champion Jannik Sinner as its newest global brand ambassador, signaling strategic expansion into high-performance activewear.