Meituan Travel has released the China Snow and Ice Industry Development Research Report (2025), indicating that China’s snow and ice industry is poised to exceed 1 trillion RMB ($140.9 billion) in scale. Since mid-October 2025, searches for “outdoor ski resorts” on Meituan have surged nearly 900% YoY. Top tourist source cities include Shenzhen, Beijing, Shanghai, Harbin, and Zhangjiakou. Each ski pass boosts consumption in surrounding areas — searches for nearby hotels and restaurants have increased by over 20%. Indoor ski resorts in southern cities like Shanghai and Shenzhen are experiencing peak traffic. Global data confirms China’s leading position in indoor skiing, hosting seven of the world’s top 10 indoor ski facilities.