How Alpine après-ski culture is wooing Chinese skiers
As China’s love for ski and snow sports grows, could après-ski culture provide an opportunity for brands?
The Hoadl-Haus restaurant at Axamer Lizum ski resort in Innsbruck, Austria, offers stunning vistas for the après-ski crowd. Photo: Jing Daily
The Hoadl-Haus restaurant at Axamer Lizum ski resort in Innsbruck, Austria, offers stunning vistas for the après-ski crowd. Photo: Jing Daily