Anta Sports released Q3 2025 operational data, revealing low single-digit growth for both its main brand and Fila, while other brands including Descente and Kolon saw 45%-50% growth. Fila’s slowdown has raised market concerns as its sportswear-fashion positioning faces homogenized competition and weak consumer demand. Anta’s premium brand Arc’teryx sparked controversy over a Himalayan fireworks show, leading to its Greater China general manager’s departure. Anta acquired German brand Jack Wolfskin in April and established a joint venture with South Korean platform Musinsa in August.